Global Brand DirectorWieden + Kennedy2004-2006
Led the global Coca‑Cola business across 100+ markets, overseeing brand campaigns as well as FIFA World Cup and Olympic partnerships. I ran the global team that created and delivered the ‘Coke Side of Life’ platform — a campaign that revitalised the brand’s fortunes worldwide and became one of its most iconic platforms.

The role demanded building and managing senior client relationships in multiple markets, directing large‑scale global productions, and uniting cross‑disciplinary teams across strategy, creative, digital and production.

The results and impact:

• Created and launched an iconic global brand platform, implemented consistently across 100+ markets.
• Earned top creative honours at Cannes Lions (Grand Prix), One Show and Clios.
• Drove the development and implementation of Coca‑Cola’s global partnerships with FIFA and the Olympic Committee.

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2025Stephen Corlettstephenabroad@gmail.com