Strategic & Operational Re-engineering: Authored the "Force Multiplier" model, securing full Board approval for a new mission-driven direction.
Organizational Rightsizing: Executed a rigorous restructuring of the staffing model, transitioning to a lean core team of marketing specialists supported by a flexible specialist network.
Operational Excellence: Established a robust effectiverness framework to measure campaign cost-effectiveness, operational effectiveness and build a learning loop model to instituionalize knowledge.
Growth & Partnerships: Achieved key Q1 OKRs, including securing a new pipeline of high-value partners such as FLI, Encode, and CAIS, while supporting the rebuilding of critical donor relationships.
Brand Authority: Oversaw the delivery of a new Brand Book and content strategy to ensure all future output is optimised, distinctive and authoritative.