I’ve spent the last 25 years on a multitude of adventures in creativity, from the UK to New York to Amsterdam, in client and agency-side roles at some of the most revered brands and agencies in the industry. Lucky me.
From C-suite and senior leadership roles at 180 Amsterdam, Anomaly and Wieden + Kennedy to driving culture-shaping work for PlayStation, Nike, adidas, Umbro, Converse, Coca‑Cola, PepsiCo, Qatar Airways and UNICEF, creative ambition and teamwork have always been at the heart of what I do. You can scroll down to see a few examples of this in action.
Having worked both client and agency-side, I bring a unique perspective on how to build organisations and teams that deliver brand growth while pushing boundaries with bold, modern creativity - especially in a social-first world. My approach is rooted in clarity of vision, shared ambition and teamship — building environments where people feel energised to go further, together.
Outside the agency, I’m a regular keynote speaker on the future of creativity and modern brand building at events such as OnBrand, Global Marketing Summit, and Creative Industries Summit MENA.
Here are some recent interviews, articles and thinkpieces:
I’m based in Amsterdam but a citizen of the world. If you’d like to chat about a project or collaborating to make something great happen, then please get in touch.