Global Brand DirectorAnomaly2006-2008
Led the global Converse business during its relaunch within Nike Inc., repositioning the brand as a cultural force connected to basketball, art, music and design. Oversaw the development of the digital‑first Domaination campaign and the ‘Connectivity’ platform, including the award‑winning 3 Artists, One Song initiative — which became a defining moment in Converse’s cultural revival.

I was also seconded to Manchester City FC, where I helped reshape the club’s brand and marketing operations to attract foreign investment. This new strategy directly supported the landmark sale to the Abu Dhabi Investment Fund, a move that transformed English football.

The results and impact:

• Delivered award‑winning, culture‑shifting creative work for Converse, helping establish it as a culture‑first brand within Nike Inc.
• At Manchester City, played a pivotal strategic role in one of the sport’s most transformational ownership changes.

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2025Stephen Corlettstephenabroad@gmail.com